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Ever wondered when’s the perfect moment to drop your TikTok videos?
You’re not alone.
With TikTok booming in 2024, hitting the right time can make all the difference.
Let’s dive into the best times to post on TikTok this year and how Australia Needs can boost your strategy.
Is there a perfect time to post on TikTok?
Though other social media platforms have been extensively analyzed, TikTok is newer, so we have less data to work with.
That’s why AustraliaNeeds dug deep into our platform’s data, analyzing over a million TikToks, to uncover the best posting times for video views.
But here’s the catch: There isn’t a one-size-fits-all time for TikTok success. If only it were that simple!
The ideal time to post depends on your audience and their activity patterns. Later in this article, we’ll show you how to analyze your own TikTok data to find the best posting schedule for your unique audience.
In the meantime, check out the times and days below for a solid starting point to boost your content’s reach and grow your following.
Ready for the numbers? Let’s dive in!
Why Finding the Best Times to Post on TikTok Matters
You’re on TikTok to connect with your audience. Whether you’re sharing behind-the-scenes clips, launching a new product, or jumping on the latest trend, you want your videos to be seen.
If your TikToks aren’t getting views, you’re missing a prime opportunity to strengthen customer relationships and boost brand awareness.
TikTok has the highest engagement rate per post compared to other platforms. It’s a powerful tool for driving brand visibility and traffic. But to make the most of it, you need to post at the right times—when your followers are active and ready to engage.
AustraliaNeeds is here to help. Our platform allows you to schedule posts effortlessly, track performance, and engage with your audience authentically—all in one place.
Want results? Post smarter. The TikTok algorithm rewards a thoughtful posting schedule, and the right timing can drive massive engagement for your brand.
Get started for free today!
Why Timing Your TikTok Posts Matters
Posting at the right time isn’t just a nice-to-have—it’s essential.
It can skyrocket your visibility, boost engagement, and grow your audience.
With over 1.5 billion active users globally and a strong presence in Australia, TikTok is a goldmine for businesses and creators alike.
Here’s why timing is crucial:
- Maximise Visibility: More eyes on your content means more chances to go viral.
- Boost Engagement: More likes, comments, and shares.
- Stay Relevant: Tap into trending topics and challenges when they’re hot.
- Grow Your Audience: Consistent engagement helps you build a loyal follower base.
How to Find the Best Time to Post on TikTok
The conversation around the best times to post on social media can be tricky, especially with so much conflicting data. While data from AustraliaNeeds provides useful insights, think of them as guidelines rather than hard rules.
Social media trends are constantly changing, and reports are based on aggregated data, which may not be entirely relevant to your audience. To find the best posting times for your TikTok, it’s essential to focus on your followers’ habits as part of your broader marketing strategy.
Your audience is unique, and your ideal posting times depend on when they are most active. TikTok is a global platform, so take time zones into account when planning your content.
Explore TikTok Analytics
TikTok analytics, while not as comprehensive as Instagram’s insights, still offer valuable information to help guide you. You can access it through TikTok Studio by navigating to your profile, then tapping ‘View all’ under the Analytics box. From there, visit the Followers tab and scroll to ‘Most active times’ to see when your followers were online in the past few days.
Why is this important? When you post on TikTok, the algorithm initially shows your video to a small group of users. Their engagement—whether they watch, like, comment, or share—signals the algorithm to show the content to more users. By posting when your audience is most active, you increase the likelihood of higher engagement and reaching a wider audience through the FYP (For You Page).
Experiment with Timing
Once you’ve identified peak times for your audience, test posting during these windows to see which times yield the best performance. A social media tool like AustraliaNeeds can help schedule posts for optimal times, even if you’re in a different time zone.
Consider Your Own Schedule
Maintaining consistency is key, but it’s equally important to avoid burnout. Balance your posting schedule with a manageable workload, so you can create engaging and thoughtful content. Implementing a social media calendar can help you stay organized and plan content in advance, reducing stress and allowing for more creativity.
By analyzing your audience’s behavior and experimenting with different posting times, you’ll gradually discover the best time to post on TikTok to maximize your impact.
Best Times to Post on TikTok Globally in 2024
Based on our extensive data at Australia Needs, here are the top times to post on TikTok worldwide:
- Tuesdays: 4 PM – 6 PM
- Wednesdays: 9 AM – 11 AM, 12 PM, and 2 PM – 6 PM
- Thursdays: 9 AM – 11 AM and 2 PM – 6 PM
- Fridays: 4 PM – 6 PM
Top Performing Days:
- Best Days: Wednesdays and Thursdays
- Least Effective Day: Sundays
Best Times to Post on TikTok in Australia
Understanding Australian time zones is key to reaching your local audience. Here’s when to post:
Eastern Standard Time (EST) – Sydney, Melbourne, Brisbane:
- Weekdays: 9 AM – 11 AM and 4 PM – 6 PM
- Weekends: Lower engagement, especially Sundays
Western Standard Time (WST) – Perth:
- Weekdays: 8 AM – 10 AM and 3 PM – 5 PM
- Weekends: Similar to EST, lower engagement
Day-by-Day Posting Schedule
Monday:
- Best Time: 3 PM – 6 PM
- Why: Users unwind after the start of the week.
Tuesday:
- Best Time: 4 PM – 6 PM
- Why: Engagement spikes almost threefold compared to Monday.
Wednesday:
- Best Time: 9 AM – 6 PM
- Why: Midweek peak for active users.
Thursday:
- Best Time: 9 AM – 11 AM and 2 PM – 6 PM
- Why: Consistently high engagement throughout the day.
Friday:
- Best Time: 4 PM – 6 PM
- Why: Users gear up for the weekend, seeking entertainment.
Saturday:
- Best Time: 9 AM – 12 PM
- Why: Morning surge as users start their weekend.
Sunday:
- Best Time: 8 AM – 6 PM (Average Engagement)
- Why: Lower engagement overall, but some niches perform well.
Best Times to Post by Industry
Different industries see different engagement patterns. Here’s a breakdown:
1. Hospitals & Healthcare
- Best Times:
- Mondays: 5 PM – 8 PM
- Tuesdays: 4 PM
- Wednesdays: 2 PM – 5 PM
- Thursdays: 2 PM
- Best Days: Mondays and Wednesdays
- Worst Day: Sundays
Tips:
- Share health tips and behind-the-scenes content.
- Promote community initiatives and healthcare programs.
2. Restaurants & Food & Beverage
- Best Times:
- Tuesdays: 3 PM – 5 PM
- Wednesdays & Thursdays: 3 PM – 6 PM
- Best Days: Tuesdays through Thursdays
- Worst Day: Mondays
Tips:
- Highlight daily specials and cooking tutorials.
- Promote online orders and delivery services.
3. Schools & Education
- Best Time:
- Thursdays: 10 AM – 1 PM
- Best Day: Thursdays
- Worst Days: Saturdays and Sundays
Tips:
- Showcase student life and campus events.
- Engage with current and prospective students through informative content.
4. Travel & Hospitality
- Best Times:
- Fridays: 2 PM and 4 PM
- Best Days: Thursdays and Fridays
- Worst Days: Sundays and Tuesdays
Tips:
- Share travel tips and destination highlights.
- Promote travel packages and special offers.
Leveraging TikTok’s Latest Features and Trends in 2024
Stay ahead by using TikTok’s new tools and trends:
- Enhanced Analytics: Dive deep into your audience’s behaviour.
- Interactive Stickers and Polls: Boost engagement with interactive elements.
- Live Streaming Enhancements: Connect with your audience in real-time.
- AI-Driven Content Recommendations: Tailor your content to trending topics.
Aligning with Google’s Recent SEO Updates
Google’s latest SEO updates focus on high-quality, user-focused content. Here’s how to align your TikTok strategy:
- Optimise Video Descriptions: Use relevant keywords naturally.
- Engage with Your Audience: Foster genuine interactions to boost authority.
- Utilise Structured Data: Enhance how your content appears in search results.
- Prioritise Mobile Optimisation: Ensure your content is mobile-friendly.
How to Find Your Best Time to Post with Australia Needs
While general data is useful, your audience might have unique patterns. Here’s how to find your optimal times:
1. Use TikTok Analytics
Steps:
- Log in to your TikTok account.
- Go to your profile and tap the three dots in the top right.
- Select “Creator Tools” and then “Analytics.”
- Check when your followers are most active.
2. Leverage Australia Needs’ Advanced Analytics Tools
Australia Needs offers powerful tools to pinpoint your best posting times:
- ViralPost® Feature: Our algorithm analyses your history and engagement to suggest optimal times.
- Cross-Network Reporting: Compare your TikTok performance with other platforms.
- Customized Reports: Get detailed reports tailored to your industry and audience.
Start your free Australia Needs trial today and elevate your TikTok strategy with data-driven insights.
Tips for Maximising Engagement Beyond Timing
Timing is key, but here’s how to take it further:
- Create High-Quality Content: Make visually appealing and engaging videos.
- Utilise Trending Hashtags: Use popular and relevant hashtags to increase visibility.
- Engage with Trends: Participate in trending challenges and memes.
- Collaborate with Influencers: Partner with TikTok influencers to expand your reach.
- Encourage User Interaction: Prompt your audience to like, comment, and share your videos.
FAQs
1. What is the best time to post on TikTok for maximum engagement?
The best times are generally Tuesdays and Fridays from 4 PM – 6 PM, and Wednesdays and Thursdays during mid-morning and afternoon.
2. Does the best time to post on TikTok vary by industry?
Yes, different industries have unique peak times. For example, healthcare posts perform best in the evenings, while restaurants thrive during lunch hours.
3. How can I find my specific best time to post on TikTok?
Use TikTok Analytics or Australia Needs’ advanced tools to analyse your audience’s behaviour and engagement patterns.
4. Why is Sunday the worst day to post on TikTok?
Engagement tends to be lower on Sundays across most social platforms as users are less active.
5. Can I use Australia Needs to improve my TikTok strategy?
Absolutely! Australia Needs offers tools like ViralPost® to help you identify and optimise your best posting times.
Disclaimer
Data from Australia Needs includes users from various plan types, industries, and locations. All time frames are recorded globally, meaning you can publish according to the provided times in any timezone and expect positive engagement results. The number of engagements represents total interactions a brand received on the specific channel during that hour timeframe. Industry-specific data includes mid- to high-level engagement times. We recommend testing with your own accounts to find the most optimal posting times.
Start Your Free Australia Needs Trial Today
Unlock your TikTok potential with Australia Needs.
Our comprehensive analytics tools and ViralPost® technology ensure you post at the best times for maximum engagement.
Start a free trial or request a personalised demo today and watch your TikTok presence soar.
Additional Resources
- Australia Needs’ Social Media Guides:
- Industry-Specific Insights:
How Australia Needs Gathers Data
Our Data Science team at Australia Needs meticulously analyses nearly 2 billion engagements across 400,000 social profiles spanning TikTok, Twitter, Facebook, Instagram, LinkedIn, and Pinterest. This extensive data collection ensures our insights are accurate, up to-date, and tailored to help you achieve your social media goals.
